Rascoe Rite of Passage Initiative: Every Kid Deserves a Moment That Feels Normal

Client
Rascoe Rite of Passage Initiative
What we did
Web Design & Development
Website Hosting & Maintenance
Live
rropi.org ↗

A new home for a Central PA nonprofit that funds the milestones foster youth miss: the first day of school, prom night, the suit for the interview.

RROPI was founded by Michael Rascoe, who grew up in foster care and built the organization from the moments he never had. No applications, no essays, no committees: it pays for the rites of passage the system doesn’t cover, one kid at a time. The site needed to feel like that. Warm, direct, and about a real kid at a real moment.

What we made

Websites→
  • Custom website design & build
  • A page for every milestone RROPI funds
  • Giving on every page, straight to the milestone
  • The founder’s story & the volunteers behind it
Care→
  • Hosting & ongoing care

The Moment.

The site opens on a boy looking out over the city at sunset, and the headline sits right in his line of sight: Every kid deserves a moment that feels normal. Under it, the four milestones RROPI funds run like a timeline, from back-to-school to the Rite of Passage House.

Every kid deserves a moment that feels normal: the RROPI home page
Every kid deserves a moment that feels normal: the RROPI home page

The Ribbon.

RROPI’s brand is navy and gold, with a line and a diamond under the name. We kept both and let one thing break the frame: a gold ribbon that slips out of the opening photograph and into the page below, the way one milestone spills into the rest of a life.

The gold ribbon slips out of the opening photograph and into the page
The gold ribbon slips out of the opening photograph and into the page

The Milestones.

Every program gets its own page and its own picture, with exactly what a gift covers: new clothes head to toe, prom tickets and a corsage, a suit and a fresh haircut before the interview. The numbers sit in plain sight too. Sixteen kids a year, every dollar to a specific child, nothing lost to overhead.

Real kids. Real needs. Real impact. The milestones RROPI funds
Real kids. Real needs. Real impact. The milestones RROPI funds

The Story.

Michael’s own story leads, in his words, from York County foster care to the Marines to the second chance he turned into a first one. Beside it, Kyzshion Calixte tells how a suit, a lesson in tying a tie and a mentor turned into a $40,000 scholarship. It’s the kind of proof a nonprofit can’t buy.

What happens when someone shows up: four true stories
What happens when someone shows up: four true stories

The Launch.

Live since October 12 at rropi.org. Giving is one tap from every page, a donor can choose the exact milestone they want to fund, and every message goes straight to Michael, who reads each one himself.

Dollar for Scholars: more than a suit
Dollar for Scholars: more than a suit
Kyzshion Calixte, in his own words
Kyzshion Calixte, in his own words
What the Rite of Passage House will offer
What the Rite of Passage House will offer
Prom and Homecoming Sponsorship, one of the program pages
Prom and Homecoming Sponsorship, one of the program pages
The faces behind every milestone moment
The faces behind every milestone moment
Where your money goes, with giving right beside it
Where your money goes, with giving right beside it
Every dollar. Every child. Every milestone.
Every dollar. Every child. Every milestone.
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